Welcome to the 2012 Bells Beach Pro!
Watch the Rip Curl Bells Beach Pro Live Now
The world’s longest running and most prestigious professional surfing contest will celebrate its 51st anniversary at Bells Beach this Easter.
After a mammoth half-century celebration in 2011, which was blessed with big swells and great weather, contest organisers are excited about what another relatively late Easter will bring this April…
“I can’t wait for Easter – bring it on,” states Neil Ridgway, Rip Curl Global Marketing & Advertising Chairman, who has been coming to Bells for over 40 years. “Bells is to pro surfing what the Colosseum was to gladiators. It’s do or die for everyone involved. Win here. Win the world title.”
Brooke Farris, Rip Curl’s Global Event Manager, is one of many who work on the Rip Curl Pro 365 days a year, forever challenged with growing the event year-on-year and exciting fans around the world in new ways.
“There are so many ways for surfing fans around the world to experience the Rip Curl Pro this Easter,” explains Farris. “Hit the Great Ocean Road and make the annual Easter pilgrimage to Bells Beach; tune in to one of our various TV broadcasts (Fuel TV in Australia and Portugal; Oceanic Time Warner Cable Hawaii, Ma Chaine Sport in France, Luxembourg, Belgium, Switzerland, Africa and Mauritius Island; and ESPN in Brazil), download our free iPhone Live Events app; contribute to our social media channels or fire up the webcast and watch every moment live with a million of your mates online.”
“The Rip Curl Pro can’t be described in one word, so we’re really looking to showcase all aspects of the event to our engaged audience around the world,” the former ASP Women’s World Tour manager continued. “From the surfers to the stairs, the Bell, the bar, the cliffs and of course the Bowl, we’ve got every angle covered so you’ll see every minute of madness that Bells brings.”
It’s not all meat pies and Toohey’s Extra Dry for the organisers though, despite a 50-year history the event doesn’t run and gun by itself…
“The unpredictability of Bells Beach and Mother Nature is a challenge for the surfers and for our event team,” continues Farris. “If only the motto of ‘if you build it they will come’ really rang true! We want the best waves for the world’s best surfers and we’ll do whatever we can to ensure the athletes compete in the optimum conditions that Victoria has to offer over the Easter period – even if that means searching the coastline.”
Keep an eye on the event status and be ready to rock.
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